Province's 'Customer Satisfaction Survey' Criticized for Inadequate Implementation

The Culture, Sports and Tourism Committee of the Gyeonggi Province Council conducted an administrative inspection on December 12, during which Rep. Kim Gyeong-pyo (Democratic Party, Gwangmyeong District 1) criticized the provincial government, stating that the customer satisfaction survey implemented by Gyeonggi Province was poorly executed.

Rep. Kim stated on the day, "Since the purpose is to identify satisfaction and dissatisfaction with services that were experienced and to provide better services in the future, the survey should be conducted objectively with support from the high-level expertise of the survey organization. However, the survey methods and contents are remarkably deficient."

He further pointed out that satisfaction surveys on athletic associations' yacht competition revitalization and elite sports development have entirely different purposes, yet the survey questions are nearly identical, which undermines the credibility of the results.

In particular, he argued that the questionnaires for sports organizations with different purposes—the Sports Association, the Life Sports Association, and the Disabled Sports Association—as well as surveys on customer satisfaction and internal satisfaction, lack discrimination and differentiation in their survey questions, making the survey itself meaningless and resulting in wasteful budget spending.