Icheon City Wins Grand Prize in '2026 Brand Hall of Fame' Agricultural Products Category for Third Consecutive Year

[Suwon Ilbo=Eom In-yong Reporter] Icheon City won the grand prize in the agricultural products brand category at the '2026 Brand Hall of Fame' awards ceremony held on the 22nd, hosted by the Industrial Policy Research Institute (IPS).

With this achievement, Icheon City has claimed the grand prize for three consecutive years in this category, further solidifying its status as a representative premium urban-rural integrated city in the Republic of Korea.

The 'Brand Hall of Fame' is a prestigious awards ceremony held by the Industrial Policy Research Institute, which comprehensively evaluates brand value and customer satisfaction across various industries throughout the year to select the brands most loved by consumers.

Taking this opportunity of three consecutive awards, Icheon City plans to further strengthen the brand power of regional agricultural products and expand marketing support in response to the rapidly changing distribution environment.

In particular, the city aims to continue the reputation of "Icheon agricultural products you can trust and enjoy" through the establishment of high-quality production foundations and systematic quality management.

Hong Gwang-pyo, Director of the Royal Icheon Brand Management Headquarters, stated, "This award is a precious result achieved through the united efforts of Icheon City and farmers," and added, "We will not be satisfied with three consecutive grand prize awards, but will further concentrate our marketing and promotional efforts to enable Icheon's agricultural products to leap forward as a representative K-food brand beyond domestic markets."

Mayor Kim Kyung-hee expressed her sentiments upon receiving the award, saying, "The most important factor for substantial income improvement of farmers is strong branding based on outstanding quality above all else," and emphasized, "We will continue to prioritize consumer trust as our top value and actively pursue customized agricultural policies to produce agricultural products of even better quality."