Icheon City Wins Grand Prize in '2026 Brand Hall of Fame' Agricultural Products Category for Third Consecutive Year

[Suwon Ilbo=Um In-yong] Icheon City won the grand prize in the agricultural products brand category at the ‘2026 Brand Hall of Fame’ awards ceremony held on the 22nd, hosted by the Industrial Policy Research Institute (IPS).

With this achievement, Icheon City has earned the honor of winning the grand prize in this category for three consecutive years, further solidifying its status as South Korea's representative premium urban-rural complex city.

The ‘Brand Hall of Fame’ is a prestigious awards ceremony hosted by the Industrial Policy Research Institute that comprehensively evaluates brand value and customer satisfaction across various industry sectors annually to select the brands most beloved by consumers.

Taking this opportunity of three consecutive awards, Icheon City plans to further strengthen the brand power of local agricultural specialty products and expand marketing support in response to the rapidly changing distribution environment.

In particular, the city plans to maintain the reputation of ‘Icheon agricultural products you can trust and enjoy’ through the establishment of high-quality production infrastructure and systematic quality management.

Hong Gwang-pyo, head of the Royal Icheon Brand Management Organization, said, "This award is a valuable result achieved through the united efforts of Icheon City and farmers," adding, "Rather than resting on the achievement of winning the grand prize for three consecutive years, we will concentrate our promotional marketing capabilities to help Icheon's agricultural specialty products leap forward as a representative K-food brand beyond the domestic market."

Mayor Kim Kyung-hee stated in her acceptance remarks, "The most important thing for substantial income improvement of farmers is, above all, strong branding based on superior quality," and added, "Going forward, we will prioritize consumer trust as our foremost value and actively pursue customized agricultural policies to enable the production of even higher-quality agricultural specialty products."