Icheon City Wins Grand Prize in '2026 Brand Hall of Fame' Agricultural Products Category for Third Consecutive Year

[Suwon Ilbo=Reporter Um In-yong] Icheon City won the grand prize in the agricultural products brand category at the '2026 Brand Hall of Fame' awards ceremony held on the 22nd, organized by the Industrial Policy Research Institute (IPS).

With this award, Icheon City has secured the honor of winning the grand prize in the category for three consecutive years, solidifying its status as a representative premium-class urban-rural composite city of the Republic of Korea.

The 'Brand Hall of Fame' is a prestigious awards ceremony organized by the Industrial Policy Research Institute where brands across various industries are comprehensively evaluated based on brand value and customer satisfaction throughout the year, selecting the brands most loved by consumers.

Taking this occasion of three consecutive awards as an opportunity, Icheon City plans to further strengthen the brand power of local agricultural products and expand marketing support in response to the rapidly changing distribution environment.

In particular, the city plans to maintain the reputation of 'trustworthy Icheon agricultural products' through establishing a high-quality production base and implementing systematic quality management.

Hong Gwang-pyo, Director of Royal Brand Icheon Management Headquarters, stated, "This award is a valuable result achieved through the united efforts of Icheon City and farmers," and added, "Rather than resting on the achievement of winning the grand prize for three consecutive years, we will further concentrate our promotional marketing capabilities to enable Icheon's agricultural products to leap forward as a representative K-food brand beyond domestic markets."

Mayor Kim Kyung-hee expressed her acceptance remarks, saying, "What is most important for substantial income improvement for farmers is, above all else, strong branding based on superior quality," and pledged, "Going forward, we will make consumer trust our top priority and actively promote customized agricultural policies to enable the production of even higher quality agricultural products."