Gyeonggi Province and Gyeonggi Social Economy Organization Hold 'Gyeonggi Better Consumption Festa' at Starfield

Gyeonggi Province and the Gyeonggi Social Economy Organization will hold the '2026 Gyeonggi Better Consumption Festa' at four Starfield locations starting on the 21st to expand distribution channels for social economy organizations and promote value-based consumption.

The detailed schedule includes △August 21-23 at Suwon location △August 28-30 at Hanam location △September 4-6 at Anseong location △September 11-13 at Goyang location, with 104 social economy organizations from the province participating.

During the planning period, in addition to sales of products from social economy organizations such as food, household goods, and handicrafts, family-friendly cultural performances, roulette events, wappen keyring making, and bingo games will operate at each location.

Starfield (Shinsegae Property) is participating as a sponsor for this planning period, and will donate a portion of sales revenue to Gyeonggi Love of Fruit to promote a virtuous cycle of social value where consumer purchases lead to donations to the local community.

Nam Yang-ho, director of the Gyeonggi Social Economy Organization, said, "Through cooperation between public institutions and private distribution companies, we will connect social economy organization products to actual consumption spaces and continue to support new distribution channels." He added, "We hope that through the Better Consumption Festa, consumers will naturally encounter social economy products and experience value-based consumption in their daily lives."

Meanwhile, at last year's Better Consumption Festa, a total of 127 social economy organizations participated and achieved sales of approximately 160 million won.