Osan Five Colors Market Unveils New Brand Identity

Osan Five Colors Market, renowned as the nation's premier traditional market, held a Brand Identity (BI) proclamation ceremony and embarked on a vigorous new chapter under its new name.

Osan City (Mayor Kwak Sang-wook) held the BI proclamation ceremony on the 9th at the outdoor stage of Osan Five Colors Market's customer support center, transforming the former name Osan Central Market to Osan Five Colors Market.

The BI proclamation ceremony was attended by approximately 200 guests and citizens, including Mayor Kwak Sang-wook, National Assemblyman An Min-seok, city and provincial council members, merchant association chairman Kim Byung-do, and merchants and citizens from the Five Colors Market, all celebrating the market's fresh new beginning.

The newly renamed ‘Osan Five Colors Market’ through today's BI proclamation ceremony embodies the meaning of a vibrant market with diverse attractions and entertainment across the five senses and colors.

The Five Colors Market's character ‘Ms. Oh’, modeled after a woman in her 30s with a friendly housewife image, has a real name of ‘O-roji’. The character was created based on the idea that whenever Ms. Oh visits the Five Colors Market, she repeatedly exclaims ‘Oh~’.

Prior to the main ceremony, the ‘Nuri’ art troupe performed traditional and fusion folk dances with passionate energy, heating up the atmosphere at the venue.

Following the pre-ceremony, the main event featured the presentation of appreciation plaques to Professor Han Shin-dae Oh Chang-ho and Girin Co., Ltd. CEO Park Seung-hyun for their contributions to traditional market revitalization, congratulatory remarks from guests, and an unveiling ceremony of the Five Colors Market signboard.

After the signboard unveiling, the merchant club ‘Girls' Generation’ performed nanta percussion, followed by celebration performances from multicultural families. After the performances concluded, guests participated in a market tour of the market's newly renovated restrooms and the moms' street.

Mayor Kwak Sang-wook, who attended today's proclamation ceremony, said in his remarks, “Today is a historic day when Osan Central Market, with 100 years of tradition, is reborn anew as Osan Five Colors Market,” and added, “Let us all work together, not only with the merchants, to make Osan Five Colors Market a more vibrant and dynamic market worthy of its reputation as the nation's premier traditional market.”

Osan Five Colors Market, which held the BI proclamation ceremony today, has completed various facility modernization projects including restroom construction, floor repainting, street light installation, signage improvements, and establishment of a permanent performance stage. The market is also operating diverse programs designed to maximize the advantages unique to traditional markets, including weekend regular performances, sale day events, merchant college programs, and the creation of a specialized moms' market street.

Meanwhile, Osan Five Colors Market ranked 2nd nationally (1st in Gyeonggi Province) in the ‘Traditional Market Revitalization Evaluation’ conducted by the Market Management Promotion Institute on 1,511 traditional markets across the nation earlier this year, and was selected as an outstanding market at the 2013 National Excellent Market Expo held in October, receiving a presidential commendation.