Namyangju Promotes 'City of Jeong Yak-yong' Through ASMR and Live Content

[Suwon Ilbo=Um In-yong Reporter] Namyangju announced on the 30th that it has begun building a Jeong Yak-yong brand by creating content of the region's beautiful natural sounds in ASMR format.

This project is part of the Gyeonggi Content Agency's 'Regional Specialty Content Development Support Project,' and was created in collaboration with Magenta Company. The content archives Jeong Yak-yong's heritage and Namyangju's culture in an archive service format, made available for free download.

The archive service was created based on Namyangju's representative attractions including △Jeong Yak-yong Historic Site △Majaemaeul Village △Ungil-san Mountain △Sujongsa Temple △Bongseonsa Temple, and is composed of 6 themes and 10 contents.

Major programs include △Live 'Autumn of Dasan' △'Story of the People Dasan Loved (愛民)' △'Taste of Food' Among Dasan's Eight Pleasures in Life △'Walking Through Dasan's Life' △'Tea (茶) Loved by Dasan' △'Taste of Career' Among Dasan's Eight Pleasures in Life.

In particular, the city showcased its first live broadcast Live 'Autumn of Dasan' on the 25th, with Water of the Garden as the backdrop. The performance featured the Gyeonggi DN Orchestra (Director Cho Eun-ryeong) and bassoonist Yoon So-hui, offering beautiful autumn sentiments of Namyangju. The broadcast was streamed live on YouTube channel 'Namyangju TV' (Namyangju Official YouTube Channel) and 'SOKON'.

The second performance of Live 'Autumn of Dasan' is scheduled for the 31st at 2 p.m. at Dasan Ecological Park, featuring violinist Park Byeong-seok's performance.

Kang Ho-jin, head of the Culture and Arts Division, stated, "I hope that Namyangju's beautiful cultural resources and Jeong Yak-yong's legacy as the city of Jeong Yak-yong become widely known," and added, "We will continue to promote Namyangju through diverse content development for Jeong Yak-yong branding."