Gyeonggi Province Governor Lee Jae-myung Steps Up to Support Korean Pork Industry in Crisis

[Suwon Ilbo=Reporter Park Noh-hoon] A campaign to support Korean pork farmers struggling with African Swine Fever (ASF) and promote pork consumption is being held.

Gyeonggi Province Governor Lee Jae-myung and Seoul Mayor Park Won-soon will participate in the "Korean Pork (Handon) Rescue Campaign," a side event of the '2019 Seoul Kimchi Culture Festival (11.1~3)' held at Seoul Plaza on November 1st, to support Korean pork farmers.

The campaign will be held at a Korean pork promotion booth within the Kimchi Culture Festival venue, starting at 1:50 p.m., hosted by MC No Jung-ryeol, a Gyeonggi Province promotional ambassador.
Broadcaster Kim Soo-mi, who has been gaining popularity appearing on a recent program called "Sumee's Side Dishes," will participate as a chef. Along with Governor Lee Jae-myung and Mayor Park Won-soon, demonstrations and tastings of Korean pork dishes (boiled pork and kimchi stew) will be held, as well as complimentary Korean pork wraps (ssam) for visitors.

Additionally, the promotion booth will display Q&A; materials about swine fever and fresh Korean pork products, and a discounted Korean pork sales corner will be set up, allowing visitors to purchase quality pork at affordable prices.