Icheon City Achieves 100 Million Won Fundraising Target for Three Consecutive Years Under Hometown Love Donation System

[Suwon Ilbo=Reporter Um In-yong] Icheon City announced on the 26th that it has surpassed 100 million won in accumulated donations for three consecutive years since the implementation of the Hometown Love Donation System, continuing to achieve stable settlement of the system and sustained results.

As of the 22nd, donations under the Hometown Love Donation System exceeded the 100 million won target, with accumulated donations reaching approximately 420 million won. Voluntary participation from donors throughout the nation continues to support Icheon City's development.

In particular, a significant number of donors contribute 100,000 won, which qualifies for full tax deduction. The fact that consistent small-amount donations have accumulated to create meaningful results is evaluated as an especially significant achievement.

Donors are primarily aged between 30 and 50, suggesting that the Hometown Love Donation System has become established as a donation culture in everyday life, based on practical understanding of the system and common ground regarding regional contribution.

Kim Dong-ho, the City's Public Relations Director, stated: "The city is making efforts in diverse reward product composition and quality management to promote system activation. Currently, the city operates a total of 75 types of reward products, with items representing the region such as Icheon Love Regional Currency, 'Royal Grade' Icheon Rice, and local specialty product sets showing consistent preference."

Particularly this year, the city held meetings with reward product suppliers to address difficulties in operation, and took the lead in system improvements centered on the field by discussing measures to enhance donor satisfaction and strengthen cooperation.

Mayor Kim Kyung-hee stated: "The achievement of 100 million won in fundraising for three consecutive years is the result of the heartfelt dedication of each and every donor throughout the nation supporting Icheon City." She added: "Going forward, we will operate reward products and fund projects with greater substance so that the donors' hearts can lead to regional mutual development."