Icheon City Achieves 100 Million Won in Hometown Love Donations for Third Consecutive Year

[Suwon Ilbo=Reporter Eom In-yong] Icheon City announced on the 26th that it has surpassed the cumulative donation target of 100 million won for three consecutive years since the implementation of the Hometown Love Donation Program, demonstrating stable settlement of the system and continued achievement.

As of the 22nd, the Hometown Love Donation Program has exceeded the 100 million won target, with cumulative donations reaching approximately 420 million won. Voluntary participation from donors across the nation who support Icheon City's development continues.

Notably, donors contributing 100,000 won—which qualify for full tax deduction—constitute a significant portion. Small but consistent contributions coming together to create meaningful results are evaluated as particularly significant.

Donors are primarily in their 30s to 50s. This is interpreted as the Hometown Love Donation Program establishing itself as a donation culture in daily life, based on practical understanding of the system and consensus on regional contribution.

Kim Dong-ho, Head of Public Relations for the city, said, "The city is making efforts in diverse reward product composition and quality management to activate the program. We currently operate a total of 75 reward product items, and products representing the region such as Icheon Love local currency, 'Royal Brand' Icheon rice, and local specialty product sets continue to show steady preference."

Particularly this year, the city held a meeting with reward product suppliers to listen to difficulties in operations and jointly discussed ways to enhance donor satisfaction and mutually beneficial cooperation, taking the lead in field-oriented system improvements.

Mayor Kim Kyung-hee said, "Achieving 100 million won in donations for three consecutive years is the result of heartfelt contributions from each donor across the nation supporting Icheon City," and added, "Going forward, we will operate reward products and funding projects with greater substance so that donors' hearts can lead to regional mutual development."