Icheon City Partners with Public Home Shopping to Expand Sales of Local Agricultural Products

[Suwon Ilbo = Reporter Eom In-yong] On the 22nd, Icheon City signed a Memorandum of Understanding (MOU) with Public Home Shopping (Acting CEO Lee Jong-won) to expand the sales of Icheon agricultural products, undertaking stable distribution expansion and brand value enhancement of regional agricultural products including Icheon rice.

At the signing ceremony on that day, Icheon Mayor Kim Gyeong-hui, Public Home Shopping Acting CEO Lee Jong-won, Hae Gang Mulsan CEO Kim Hae-dong, and Janghowon Agricultural Cooperative Union Chief Song Young-hwan, a supplier of Icheon rice, among other officials attended to reaffirm their commitment to mutual cooperation.

The agreement was prepared to stably supply agricultural products based on consumer trust through the credible distribution channels of Public Home Shopping for Icheon's representative agricultural product, "Royal Brand Icheon Rice."

Lee Jong-won, Acting CEO of Public Home Shopping, stated, "Today's agreement, along with Public Home Shopping's spirit of public coexistence, will become a sustainable distribution model that gives hope to farmers and trust to consumers," and expressed, "I hope that the sincerity contained in each grain of rice grown by Icheon farmers will be conveyed as warm happiness to the dining tables of the nation."

Mayor Kim Gyeong-hui emphasized, "Icheon rice is not merely an agricultural product, but Icheon's history and pride, embodying the devotion of farmers and the passage of nature," adding "No matter how good the quality of agricultural products, it is difficult to be fully recognized for its value if it is not properly conveyed."

He further stated, "This agreement with Public Home Shopping is an important promise to honestly and warmly convey the true value of Icheon rice to the dining tables of each and every citizen," and announced, "Icheon City will go beyond 'selling well' to properly promote and create Icheon rice that is chosen based on trust."