Icheon to Expand Sales of Local Agricultural Products Through Public Home Shopping Partnership

[Suwon Ilbo=Reporter Um In-yong] Icheon City signed a memorandum of understanding (MOU) with Public Home Shopping (Acting CEO Lee Jong-won) on the 22nd to expand sales of Icheon agricultural products, and has embarked on expanding stable distribution channels and enhancing brand value for local agricultural products, including Icheon rice.

The signing ceremony was attended by Mayor Kim Gyeong-hee of Icheon City, Acting CEO Lee Jong-won of Public Home Shopping, CEO Kim Hae-dong of Haegang Mulsan, and Chairman Song Young-hwan of Janghowan Agricultural Cooperative, a supplier of Icheon rice, among others, reaffirming their commitment to mutual cooperation.

The agreement was prepared to stably supply agricultural products based on consumer trust through Public Home Shopping's credible distribution channels, centered on "Daewongun's Choice Icheon Rice," Icheon's representative agricultural product.

Acting CEO Lee Jong-won of Public Home Shopping stated, "Today's agreement will become a sustainable distribution model that embodies Public Home Shopping's public co-prosperity spirit, offering hope to farmers and trust to consumers," and added, "I hope the sincerity contained in each grain of rice from Icheon farmers will be delivered to the nation's dinner tables as warm happiness."

Mayor Kim Gyeong-hee emphasized, "Icheon rice is not merely an agricultural product but Icheon's history and pride, containing the dedication of farmers and the passage of nature," and added, "No matter how high quality agricultural products are, it is difficult to receive full recognition of their value if they are not properly delivered to consumers."

She continued, "This agreement with Public Home Shopping is an important promise to honestly and warmly deliver the true value of Icheon rice to each citizen's dinner table," and stated, "Icheon City will go beyond simply selling well and create Icheon rice that is properly promoted and chosen through trust."