Scan QR Code with Smartphone to View 'Hwaseong Information' at a Glance

Hwaseong City (Mayor Chae In-seok) announced on the 17th that it will provide a 'QR code' service to promote the city through mobile devices, targeting the rapidly increasing number of smartphone users.

'QR (Quick Response) code' is a two-dimensional barcode with a black and white grid pattern. Unlike conventional barcodes that only recognized numbers, QR codes contain various types of information such as videos, web addresses, and maps. By simply holding a smartphone up to the code, users can easily view the embedded information, which is why many companies currently utilize QR codes as a product promotion tool.

In the case of Hwaseong City, the city has produced an official QR code utilizing the 'Open Window' shaped BI (Brand Identity), the city's representative mark, and linked it to the city's official website. The plan is to use it for newly created civil servant business cards, city newsletters, and other promotional materials.

Additionally, in cooperation with the Hwaseong City Cultural Foundation, the QR code will be utilized for various facility guides operated by the city, cultural event and performance information announcements. The city also plans to establish a separate mobile page during future website renovations and link it with the QR code.

A city media and public relations official stated, "The city has expanded its public relations domain utilizing new media this year alone, from launching the city's official blog and Twitter to now producing QR codes," and added, "Going forward, we will continue to make efforts in developing various promotional media to build a Hwaseong City that can communicate with more citizens."