Gapyeong County Seeks New SNS Promotion Model in Collaboration with Military

[Suwon Ilbo=Reporter Eom In-yong] Gapyeong County explored ways to activate soldier participation-based social media (SNS) promotion through collaboration with military units in the area.

On the 19th, the county held a meeting with public relations officers from military units in Gapyeong at the county office, exchanging views on practical regional promotion collaboration within the scope of respecting military security standards and unit circumstances.

The meeting was held to discover SNS promotion content with on-site authenticity and credibility, departing from existing promotion methods, and to establish a mutually beneficial promotion model involving both the military and the region.

Participants engaged in broad discussions on SNS promotion plans based on soldiers' voluntary participation, possibilities of promotion cooperation linking military open events with local events, and ways to utilize content with approachable images.

In particular, consensus was formed that content introducing the region from the perspective of soldiers could breathe new vitality into regional promotion.

Based on opinions presented at the meeting, the county plans to proceed with military collaboration in phases and will also review ways to recognize the contributions of field workers and soldiers who contributed to county government promotion.

Official Shin Sung-chul, head of Planning and Budget, said, "This meeting was not a one-sided request for cooperation, but a venue to jointly consider collaboration methods that fully account for military units' circumstances," and added, "We will create a sustainable promotion model that naturally connects the military and the region."