Yongin City Develops Grassroots Marketing Using 'YOGO' Brand

Yongin Special City (Mayor Lee Sang-il) is leveraging its own export promotional brand 'YOGO (Yongin Go Global)' to promote products of local SMEs and develop domestic and overseas sales channels.

The city created 'YOGO bundles' consisting of products from a total of 20 companies—10 cosmetics companies and 10 food companies in the region—and conducted grassroots marketing through social media using celebrities and influencers.

A total of 45 people participated in online promotion, including 2 Yongin Special City promotional ambassadors and 43 celebrities, recording approximately 300,000 content exposures through various SNS activities including YouTube and blogs.

To expand this online promotion to offline exhibitions and consultations, the city operated a 'YOGO' promotional booth at the '29th Korea Outstanding Products Exhibition (G-FAIR KOREA 2026)' held at Ilsan KINTEX from October 29 to 31.

At the promotional booth, 20 companies participated in product displays and SNS participation events, raising visitor interest. During the event, approximately 400 people visited the booth, and the city conducted a total of 23 consultations with domestic and overseas buyers.

The city also operated a group pavilion consisting of 13 local SMEs in the food, cosmetics, and daily necessities sectors, conducting a total of 143 export consultations worth approximately 139.5 million dollars (18.8 billion won) with domestic and overseas buyers.

A city official said, "Going forward, we will actively support the overseas market advancement of local companies by linking various support projects centered on the 'YOGO' brand, including online promotion, exhibition participation, and consultations with domestic and overseas buyers."