[Suwon Ilbo = Park Chan-hyuk Reporter] Anseong City won the grand prize in the agricultural and marine products joint brand category at the '2026 Korea First Brand Award' ceremony held at the Shilla Hotel in Seoul on the 6th, hosted by the Korea Consumer Forum.
With this, the city has been selected for 20 consecutive years and achieved the honor of winning the 'First Class' special award.
The Korea First Brand Award is Korea's largest and most prestigious brand award ceremony that selects brands expected to lead the year through large-scale surveys of consumers nationwide and in three overseas countries, and honors them with awards.
This award was decided following participation by approximately 3.6 million domestic consumers and rigorous deliberation by the committee. 'Anseong Majum' recorded the highest score of 5.25 out of 5.28 points of expected value in the agricultural and marine products joint brand category, earning the honor of being selected as the final grand prize brand.
'Anseong Majum' is a joint brand for special agricultural products designated for Anseong City's five major agricultural specialties—rice, Korean beef, pears, grapes, and ginseng. Based on thorough quality control and strict production systems, it has pursued quality enhancement and differentiated marketing.
Through this, it has firmly established itself as Korea's representative agricultural specialty brand.
A city official said, "Going forward, we will continue to make efforts to become the nation's finest joint brand for agricultural and livestock products, never losing sight of our original purpose and prioritizing high quality, integrity, and regional values."
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