Gwacheon City Participates in "2025 Second Half Gyeonggi Revitalization Grand Sale" with All Shopping Districts

[Suwon Ilbo=Reporter Yu Je-sung] Gwacheon City announced on the 20th that seven shopping districts within the city will participate in the "2025 Second Half Gyeonggi Revitalization Grand Sale" led by Gyeonggi Province, embarking on efforts to invigorate the local economy.

According to the "big data analysis project utilizing private data" implemented by the city from the first half of this year through October, the return on investment (ROI) of the "First Half Gyeonggi Revitalization Grand Sale" held within the city was calculated at 296%, with a budget investment of 128 million won, showing strong economic effects. Additionally, overall card sales increased by approximately 3.1% compared to before the event.

This second half event will run for nine days from the 22nd to the 30th. The city will participate with Saeseoul Plaza, Jeil Shopping, Gwacheon Shopping District, Jung-ang Dong Shopping District, Gwacheon Smart Key Alley-type Shopping District, Gwacheon Chur-top Alley-type Shopping District, and Gwacheon Small Merchants' Federation as linked commercial areas.

During the event period, citizens who make payments at local currency affiliated merchants within participating shopping districts using Gyeonggi local currency cards can receive 20% of the payment amount refunded as app cashback.

What differs in this second half grand sale from the first half is that Gyeonggi local currency card payments will only proceed via online cashback, with a daily limit of 30,000 won per person and benefits up to 120,000 won within the event period.

The grand sale event may end if the budget is depleted early. Refunded local currency can be used until December 31 of this year, after which it will be automatically forfeited.

The city plans to actively support the event so that local commercial areas regain vitality and citizens can experience expanded benefits, based on the achievements of the first half. Participating merchants can be confirmed on Gwacheon City's website, city blog, and QR codes on posters.

A city official stated, "The Gyeonggi Revitalization Grand Sale is a representative local economic activation policy that simultaneously increases small merchants' sales and citizen consumer benefits," adding, "In particular, since we have strengthened customized support by commercial area based on big data analysis utilizing private data, we expect results that both citizens and merchants can feel in the second half event as well."