'Pyeongtaek City Super Owning' Wins '2025 Korea Premium Brand Grand Prize'

[Suwon Ilbo=Park Chan-hyuk Reporter] On the 27th, Pyeongtaek City announced that the integrated agricultural specialty products brand 'Super Owning' won the grand prize in the agricultural specialty products brand category at the '2025 Korea Premium Brand Grand Prize' held at The Plaza Hotel.

The 'Korea Premium Brand Grand Prize' is an award given to brands that enhance consumer value and contribute to strengthening national competitiveness. It is hosted by the Korea Economic Daily and sponsored by the Ministry of Trade, Industry and Energy, the Ministry of Agriculture, Food and Rural Affairs, the Korea Brand Management Association, and the Korea Broadcasting and Newspaper Association.

At this awards ceremony, marking its 21st year, 'Super Owning' received high praise for best matching the image of healthy and safe food, realizing consumer satisfaction, contributing to local economic vitalization, and securing agricultural product safety and quality.

The 'Super Owning' integrated agricultural specialty products brand of Pyeongtaek City, which was launched in 2006, consists of 8 certified items including rice, pears, and tomatoes, which are major agricultural products produced in Pyeongtaek. In particular, Super Owning rice from Pyeongtaek's vast lands is being exported to seven countries including the United States as well as domestically, leading the development of Pyeongtaek's agriculture and farmers.

A city official stated, "This grand prize award has become an opportunity to once again highlight the excellence of Pyeongtaek's agricultural specialty products" and added, "Going forward, we will strive to establish the brand's sustainability by promoting various business initiatives and marketing events that farmers and consumers can experience firsthand, so that it can develop into an agricultural specialty products brand representing the entire nation through continuous development."