[Suwon Ilbo=Reporter Park Chan-hyuk] Anseong Majjum, the agricultural special product brand of Anseong City, won the grand prize in the joint agricultural and marine products category at the 2025 Korea First Brand Award.
Anseong Majjum was selected as the grand prize winner for the 19th consecutive year in the joint agricultural and marine products category at the 2025 Korea First Brand Award ceremony held at the Shilla Hotel in Seoul on the 7th, receiving a special 'First Class' award and solidifying its status as a leading national agricultural and marine product brand.
The Korea First Brand Award is the nation's largest brand awards, organized by the Korean Consumer Brand Committee and hosted by the Korean Consumer Forum, selecting promising brands expected to lead this year through consumer surveys.
The award was based on participation from approximately 5 million domestic consumers and committee deliberation. Among joint agricultural and marine products brands, Anseong Majjum achieved the highest score of 5.05 out of 5.20 expected points, earning the final selection as grand prize winner.
The Anseong Majjum brand is a joint agricultural special product brand given to Anseong City's five major agricultural products—rice, hanwoo beef, pears, grapes, and ginseng. Through rigorous quality control and stringent production systems, it has established itself as a leading agricultural special product brand throughout the nation through quality enhancement and differentiated marketing.
Anseong City Mayor Kim Bo-ra stated, "I am very pleased that Anseong Majjum has won the Korea First Brand Award for 19 consecutive years, and since it was selected by direct consumer choice, we will strive to approach our customers with the highest quality and service."
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