[Suwon Ilbo=Reporter Eom In-yong] Namyangju City held the 'Dasan Jeong Yak-yong Brand Forum' on the 3rd at the Dasan Hall of City Hall.
The forum was organized to reexamine the thought and achievements of Dasan Jeong Yak-yong, a representative historical figure of Namyangju City, from a contemporary perspective, and to explore the sustainability and activation strategies of the Jeong Yak-yong brand.
The event was attended by approximately 300 participants, including Namyangju Mayor Ju Gwang-deok, city council members, municipal officials, daycare center directors, Dasan-related organizations, and citizens. The program proceeded in the following order: △viewing of the Jeong Yak-yong brand promotional video △keynote speech by Professor Baek Min-jeong of the Catholic University of Korea △presentations and discussions △question and answer session.
In the first session, Kim Tae-hee, director of the Dasan Research Institute, presented on 'Dasan Jeong Yak-yong Brand and Namyangju's Strategy,' and Choi Ji-yeon, research fellow at the Suwon City Research Institute, shared Suwon's urban branding case study with the topic 'King Jeongjo, Hwaseong (華城), and Suwon,' providing insights for Namyangju.
In the second session, Professor Lee Hee-bok of Sangji University and Park Jeong-hwa, senior research fellow at the Seoul Institute, presented on 'Jeong Yak-yong and Namyangju: Challenges and Solutions for Urban Branding' and 'Urban Growth and City Brand,' respectively, sharing insights necessary for establishing Namyangju City's brand strategy.
Mayor Ju Gwang-deok said, "Establishing a city identity is very important as Namyangju City develops into South Korea's most outstanding city," and "We will brand the thought, spirit, and teachings of Master Jeong Yak-yong and pursue various policies to enhance citizens' quality of life going forward."
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