Gyeonggi Province Hosts 'Bonggong Wonderland' Experience with Official Provincial Character

[Suwon Ilbo=Reporter Kim Gap-dong] Gyeonggi Province announced on the 2nd that it will operate 'Bonggong Wonderland,' an experiential brand promotional pavilion featuring the provincial character Bonggong, for three days from April 4-6 at Suwon Starfield.

The Gyeonggi Province brand promotional pavilion was created to introduce the province more familiarly through a pop-up store format space that maximizes the advantages of in-person promotional activities.

The pavilion features the 'Bonggong Wonderland' concept, where visitors embark on a fantasy journey with Bonggong. It is designed as a communication-focused space centered on photo spots where children and families visiting Suwon Starfield can enjoy together.

Bonggong Wonderland will consist of △'Subway Mirror Zone Where You Can Go Anywhere' for freely capturing your own appearance △'Bonggong's Upside-Down Room' where visitors can take photos and draw Bonggong in a uniquely inverted space △'Fantasy Garden' featuring large blocks that stimulate creativity and imagination. These attractions are planned to generate visitor interest.

All visitors will receive a personalized Bonggong photo card engraved with their name. The back of the photo card will be designed in the form of a 'More Gyeonggi Pass' card. As visitors enter Bonggong Wonderland, they pass through a subway-shaped ticket gate, inviting everyone to travel to the fantasy land wherever they wish.

In particular, visitors who follow the character's Instagram account (@bonggong_with_gyeonggi) at this promotional pavilion will receive a limited-edition Children's Day Bonggong keyring.

Going forward, the province plans to continuously enhance the provincial brand image and resident familiarity through character branding that will utilize Bonggong in multiple ways across online and offline communication channels including SNS content and resident engagement events. The dedicated Bonggong character Instagram will be actively operated to enhance city branding and maintain friendly communication.

Lee Won-il, Director of Public Relations and Planning for Gyeonggi Province, stated, "We hope residents will feel Gyeonggi Province more closely through this promotional pavilion designed as a diverse experience space," and added, "We will continue making efforts to enhance the Gyeonggi Province brand image at resident contact points."

Meanwhile, Bonggong is the official character of Gyeonggi Province. The name was created by arranging vertically the initial consonants representing the core values of the 8th popularly-elected administration, 'change' and 'opportunity': 'b(ㅂ)+h(ㅎ)' and 'g(ㄱ)+h(ㅎ)'. The name also embodies the dictionary meaning of bonggong (奉公), which refers to dedicating oneself to serving in the public sector and working for the nation and society.