Yongin's Official Character 'Joayong' Takes Center Stage in Everland Parade

[Suwon Ilbo=Reporter Choi Ki-ho] Yongin Special City announced on the 18th that its character 'Joayong' will take center stage in Everland's Carnival Fantasy Parade every Saturday from April 20 through May 11.

This follows the city and Everland signing a memorandum of understanding for a 'character cooperation project' in July of last year with Samsung C&T Everland Resort to enhance mutual brand value by utilizing characters representing both organizations.

The performance will take place every Saturday from April 20 through May 11 in the afternoon for 30 minutes, with an additional performance scheduled for April 29.

Joayong will ride on one of the nine parade floats in the Venice Zone vehicle, moving from the rose garden entrance to the carnival plaza, showcasing its distinctive cute and charming appeal.

This performance marks the first instance of an external character taking center stage in Everland's signature large-scale parade.

The Carnival Fantasy Parade is an event where visitors can experience the passion of world-famous festivals all at once, including the samba of Rio de Janeiro, Brazil, and the masks of Venice, Italy.

Through the business agreement with Everland, the city has developed and launched collaborative products featuring Joayong, commemorating the Year of the Dragon, and Everland's popular character Resy. The collaboration products, which include cushions and keychains for a total of 42 types, have sold more than 17,000 units to date and are drawing explosive popularity from visitors.