Suwon Special City CI Wins Korea National Brand Award at New York Festival

[Suwon Ilbo=Staff Reporter Jeong Jun-sung] Suwon Special City has won the Korea National Brand Award in the City Brand CI division at the "2024 New York Festival Korea-National Brand Awards" with its 'Suwon Special City' CI. The awards ceremony was held on the 3rd at Lotte Hotel Seoul in Seoul.

The 'Suwon Special City CI (City Identity)' was evaluated as the top-ranked in the CI division's National Competitiveness Index (NCI).

The city developed the 'Suwon Special City CI' ahead of Suwon's promotion to special city status in January 2022. While maintaining the visual motif of Suwon Hwaseong Fortress from the CI used since 1999 and inheriting the 'essence of Suwon,' the design was improved by restructuring it with a modern image.

The Korea National Brand Awards are a global brand awards ceremony hosted by the New York Festival, one of the world's three major advertising festivals. Since 1957, it has been renowned for evaluating and selecting the world's finest creative works and holds the highest authority.

Hwang In-guk, Deputy Mayor of Suwon City, who attended the awards ceremony, said, "With this award as an opportunity, we will widely publicize Suwon's brand value and continue to create diverse brand assets to utilize them from multiple angles."