Gyeonggi Province Unveils Provincial Government Brand Embodying "Change at the Center, Opportunity in Gyeonggi"

[Suwon Ilbo=Park No-hun] Gyeonggi Province announced a provincial government brand embodying the values of the eighth-term provincial government slogan, "Change at the Center, Opportunity in Gyeonggi."

The province supplemented the basic signature (symbol) announced on June 27 by the transition committee for the eighth-term Gyeonggi Province governor, and based on this standard, developed and produced a total of 40 types of manuals including ▲applied signatures ▲provincial government slogan character ▲guidelines containing forms and general affairs materials.

The signature design visually expresses the core values of the eighth term: change, opportunity, and innovation.

By overlapping organic forms, it represents Gyeonggi Province communicating with flexibility and rationality, and through asymmetrically intersecting shapes, it embodies Gyeonggi Province continuing to fulfill change and opportunity.

The logo type with a strong feeling contrasting with the soft outer form represents the responsible posture of Gyeonggi Province as the center of the Republic of Korea and the center of change for a better future.

The colors used are three types: teal, blue, and light green. Each symbolizes Gyeonggi Province's vision of "balance and harmony," "stability and hope," and "happiness and peace," respectively.

In particular, the province also developed the character "Bonggongi."

The province stated that it visually expressed the eighth-term Gyeonggi Provincial Government's unique "cheerful rebellion" to break away from the rigid slogan format of existing local governments and communicate with residents through a more friendly and flexible image.

Bonggongi's name was created by arranging the consonants of the core values of the eighth term, "change" and "opportunity"—"B (ㅂ)+H (ㅎ)" and "G (ㄱ)+H (ㅎ)"—vertically. It also embodies the dictionary meaning of bonggong (奉公), which refers to working diligently for the country and society in public service. It is also the theme of Chapter 3 of "Mokmin Simso" (Admonitions on Governing the People) by Jeong Yak-yong, a practical scholar of the late Joseon period, specifically the subject of "Six Principles of Bonggong."

The province plans to conduct brand utilization design contests among residents and social media engagement events, and will utilize the provincial government slogan so that the values of the eighth-term provincial government naturally permeate residents' daily lives, enabling resident-centered administration that residents can feel.

The Gyeonggi Provincial Government character can be used by any resident and can be freely accessed through the provincial government slogan bulletin board within the Gyeonggi Province website (https://www.gg.go.kr/).