Yongin City Support Helps 10 Young Farmers Enter Naver Shopping and Other Live Commerce Platforms

[Suwon Ilbo=Park No-hoon] Ten young farmers from Yongin City have entered 'Naver Shopping Live,' South Korea's largest live commerce platform.

This marks the first achievement of Yongin farmers entering the live commerce market with city support.

According to Yongin City on the 30th, live commerce is a service that introduces and sells products while communicating with consumers in real time through online broadcasting and chatting, and it has recently grown into a major sector of online shopping.

In addition to Naver, Kakao, Lotte Department Store, Timon, and CJ also operate live commerce platforms.

Starting with three farms on the 2nd of next month, nine farms (ten farmers) in the city will conduct planned live broadcasts through Naver TV twice through September 20th.

The method involves promoting products through internet broadcasts and selling products in real time through smart stores established by each farmer.

Items featured in the first live broadcast include ▲pet supplies ▲medicinal pills made from Yeoju ▲flowering crops such as Allium bulbs and tuberose bulbs.

Subsequently, various items will be showcased through planned live broadcasts, including ▲specialty crops including yam ▲rosemary and basil spices ▲shiitake mushrooms ▲experiential farming kits.

The city has provided customized marketing education to small-scale farmers since 2011. So far, 648 people have received the training.

This year as well, the city selected 24 farmers and is seeking ways to expand sales channels for agricultural products produced by farmers through ▲on-site consulting ▲smart store operation ▲basic live commerce education.

Among the trainees, ten farmers were recognized for excellent performance and received advanced live commerce specialist course training, which was newly opened this year.

Last year, the city also conducted e-business education by inviting experts, including basic training on YouTube, SNS, and live commerce to help farmers generate income, which received positive reviews from farmers.

In addition to Naver, the city plans to expand support for farmers to enter various platforms by producing detailed product pages and providing support for profile and product photography.