Gyeonggi Province Holds Third Gyeonggi Province Advertising and Public Relations Contest through August 30

[Suwon Ilbo=Reporter Park No-hoon] Gyeonggi Province is holding the "Third Gyeonggi Province Advertising and Public Relations Contest" from July 31 to August 30 to promote public participation in provincial policies and utilize private creative content.

Held under the banner of "Today's Challenge Creating Tomorrow," the contest is divided into three categories: youth division (ages 14-19), university student division (current and on-leave students), and general division (no restrictions). Individuals or teams of up to 3 people can participate, not just Gyeonggi Province residents but anyone across the nation.

Six representative Gyeonggi Province policies were selected as contest themes: ▲Gyeonggi Province Basic Housing ▲Gyeonggi Province Youth Policy ▲Life Respect and Animal Care Policy ▲a Fair World Where Labor is Respected ▲Valleys and Beaches Returned to Provincial Residents ▲Response to Japan's Radioactive Wastewater Discharge. Contest categories include TV advertisements, viral films (videos under 30 seconds to 2 minutes designed to encourage voluntary sharing by internet users), print ads, planning/marketing (proposals and plans), and characters, for a total of 5 categories.

Applications will be accepted online from July 31 to August 30 for one month through the Gyeonggi Province Advertising and Public Relations Contest official website (www.ggideacontest.com).

The province will select a total of 54 works through a four-stage review process including expert evaluation by field and gathering of online public opinion.

The total prize money is 58 million won, with awards including the Grand Prize (1 work, 10 million won), Excellence Awards (3 works, 1 per category), Merit Awards (15 works, 1 per field per category), Encouragement Awards (30 works, 2 per field per category), and SNS Special Awards (5 works).

Award-winning works will be displayed through an online exhibition in October.

In particular, this year the province is strengthening tangible benefits by hosting a talk concert in September featuring professional advertising mentors for participants interested in advertising and design fields, and providing internship opportunities to more than 10 participants.

Park Yeon-gyeong, Director of Publicity and Media for Gyeonggi Province, stated, "The Gyeonggi Province Advertising and Public Relations Contest is serving an important role as a two-way communication channel between the public and private sectors, widely promoting Gyeonggi Province's core policies and directly utilizing excellent works in provincial administration publicity," and added, "With expanded benefits such as internships and job mentoring that participants desire, we hope for active participation from those interested."

Meanwhile, last year's contest received 833 works and awarded 54 of them.

Award-winning works were directly utilized in provincial administration publicity through Gyeonggi Province public bus exterior advertisements and online media such as YouTube and SNS.