Gyeonggi Province Recruits Participating Commercial Districts for 'Virtual/Augmented Reality-Based Smart Store Demonstration Project'

[Suwon Ilbo=Park No-hun Reporter] Gyeonggi Province announced on the 3rd that it will recruit commercial districts to participate in the 'VR/AR-Based Smart Store Demonstration Project' until the 24th.

The 'VR/AR-Based Smart Store Demonstration Project' is an initiative that applies Virtual Reality (VR) and Augmented Reality (AR) technologies to local commercial districts and stores to enhance the service and marketing competitiveness of small business owners.

For example, furniture stores can use augmented reality technology to preview how furniture would be arranged in a home, while beauty salons and clothing stores can introduce smart mirrors to experience virtual styling and try-ons.

Customers visiting the market can solve augmented reality quizzes placed throughout the location via mobile device to obtain discount coupons from market stores.

This project targets commercial districts within Gyeonggi Province and is open to ▲merchant organizations such as merchant associations and business associations ▲small groups comprised of 3 or more store owners within the same commercial district ▲councils, agencies, and businesses that comprehensively manage shopping centers and commercial districts at the local level.

Two commercial districts will be selected in the final stage, with each receiving support for Virtual/Augmented Reality technology and services worth 25 million won for 3 months.

After the technology is implemented, a showcase to actively promote VR/AR smart stores to general consumers will be held for 3 months starting in September.

To participate in the commercial district recruitment, applicants can submit relevant documents attached to the project notice on the Gyeonggi Content Agency website (www.gcon.or.kr) via email (vrarcenter@gcon.or.kr) by the 24th.

Lim Moon-young, Future Growth Policy Director of Gyeonggi Province, stated, "This project will be an initiative that supports customized technology implementation for commercial districts by applying VR/AR," and added, "We sincerely hope this project will revitalize commercial districts in the province that have been depressed due to COVID-19 and provide practical assistance."

For more detailed information, visit the Gyeonggi Content Agency website (www.gcon.or.kr) or contact the Future Content Team (031-8064-1729).