Gyeonggi Happy Shop Supports 133 Companies This Year with Record 107.2 Billion Won Sales During COVID-19 Era

[Suwon Ilbo=Reporter Park No-hun] The 'Gyeonggi Happy Shop Entrance Support Project,' which achieved record sales of 107.2 billion won despite the difficult times of COVID-19 last year, will continue to support online sales expansion for promising small and medium-sized enterprises in the province this year.

According to Gyeonggi Province on the 22nd, 'Gyeonggi Happy Shop' is an online distribution channel operated by Gyeonggi Province in partnership with Naver to promote and expand sales of superior products from small and medium-sized enterprises in the province, promoting excellent products from companies operating smart store shopping malls in the province.

Since launching the project in 2014, approximately 1,236 companies including small and medium-sized enterprises, social enterprises, and enterprises for persons with disabilities have entered the platform. With approximately 3.68 million transactions in the past year alone, it has been greatly helping to increase sales for companies lacking their own promotional and marketing capabilities.

In fact, the sales revenue, which stood at 250 million won when first opened in 2014, grew explosively to 107.2 billion won in 2020, representing more than 400-fold growth. This is also approximately 48% more than the total sales revenue of 72 billion won in 2019.

Building on these achievements, this year the province will invest a total of 500 million won to support 133 companies in total, including 100 small and medium-sized enterprises and 33 enterprises for persons with disabilities.

Applicants must be small and medium-sized enterprises and enterprises for persons with disabilities located in Gyeonggi Province and be capable of selling finished products using Naver Smart Store shopping malls.

Once selected as the final target company, participants can receive benefits including transaction-linked commission discounts upon entry into Gyeonggi Happy Shop as well as support of up to 3 million won per company for product detail page production, promotional video production, and search advertising expenses.

Additionally, companies can participate in various online marketing support programs including non-face-to-face (online) marketing capability enhancement training and mini-studio product photography support services.

Companies wishing to participate should complete required documents such as application forms and submit them online through 'Gyeonggi Technopark Performance Management System (pms.gtp.or.kr)' by 6 p.m. on April 23rd.

Applications can also be submitted via email (kkamja@gtp.or.kr) or by visiting or mailing to the Technology Commercialization Center at Gyeonggi Technopark (705 Haeoan-ro, Sangrok-gu, Ansan City).

No Tae-jong, Head of the Specialty Enterprise Support Division, stated, "As the non-face-to-face online e-commerce market is rapidly growing due to the recent COVID-19 situation, we will actively promote online sales channel expansion for small and medium-sized enterprises and socially disadvantaged businesses in the province through the Gyeonggi Happy Shop entrance support project."

For more details, visit the Gyeonggi Province website (www.gg.go.kr) announcements section or Gyeonggi Technopark (www.gtp.or.kr) project announcements, or contact the Technology Commercialization Center at Gyeonggi Technopark (031-500-3017) for guidance.