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Pyeongtaek Farmers Win Grand Prize and Excellence Award at Gyeonggi Province Agricultural Marketing Competition

Pyeongtaek City Hall exterior. (Photo=Pyeongtaek City)
Pyeongtaek City Hall exterior. (Photo=Pyeongtaek City)

[Suwon Ilbo=Reporter Seo Dong-young] The Pyeongtaek Cyber Farmers Research Group, nurtured by the Pyeongtaek City Agricultural Technology Center, participated in the "2020 Gyeonggi Province Agricultural Marketing Competition" held at the Gyeonggi Province Agricultural Technology Institute on the 16th and won the grand prize in storytelling (Jung Eun-ah) and ICT application cases (Park Jung-soon), as well as the excellence award in cyber farmers research group activities (Lee Yong-hee, Lee Jin-young).

The competition aims to disseminate information culture to farmers and cultivate farmers who lead the rapidly changing information age. Winners were selected across five categories including farm brand utilization cases and agricultural product promotion live broadcasts. The awards ceremony was held online.

Jung Eun-ah won the grand prize for presenting a story-based promotional method for "Hanbic Farm Matdamat Pear."

Park Jung-soon presented cases of improved quality of life and information dissemination through income creation using ICT technology for "Sprout Ginseng Plant Factory."

An official at the Agricultural Technology Center said, "The Pyeongtaek Cyber Farmers Research Group's participation in the competition will provide motivation for farmers to utilize information technology and serve as an opportunity to improve marketing capabilities that facilitate communication with consumers."

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