[Suwon Ilbo = Reporter Seo Dong-young] Suwon City announced on the 13th that it will strengthen cooperation to create a "Suwon MICE Valley" connecting new and old downtown areas, working with key MICE institutions in the Suwon region centered on Suwon.
MICE, an acronym for Meeting, Incentives, Convention, and Exhibition, is considered a key sector of the future tourism industry.
Suwon City, Suwon Convention Center Foundation, and Suwon Messe Co., Ltd. signed a "Business Agreement for the Development of Suwon's MICE Industry" through a written agreement, pledging to pool efforts for regional economic development through strategic mutually beneficial cooperation.
Suwon City moved closer to the center of the MICE industry when the Suwon Convention Center, featuring beautiful scenery and state-of-the-art facilities, opened last March, followed by the opening of Suwon Messe, a private exhibition hall near Suwon Station, on July 23rd. Currently, only two cities in Korea—Suwon and Seoul—possess more than two large exhibition halls.
Leveraging this advanced infrastructure, Suwon City and key MICE institutions agreed to make joint efforts to develop Suwon into a MICE-centered city.
The agreement centers on Suwon City providing support for creating a MICE industry ecosystem within the region, while the Suwon Convention Center and Suwon Messe cooperate mutually on smooth exhibition hall operations and matters necessary for the development of Suwon's MICE industry.
In particular, combining the exhibition hall of Suwon Convention Center (7,877 square meters) with the exhibition space of Suwon Messe (9,080 square meters) enables the attraction of large-scale exhibitions of approximately 17,000 square meters in scale, and the two will cooperate on joint marketing that highlights this strength.
Moreover, as they boast the largest scale in the southern Gyeonggi region, they promised to plan and implement events that can enhance and specialize Suwon's status as a MICE city.
Additionally, they agreed to establish strategic cooperative relations through mutual cooperation on various incentives such as rental fee reductions for co-hosted events, joint promotion, and building cooperation networks.
A city official stated, "Through this agreement, we have created a foundation for Suwon to leap forward as a MICE-centered city," and added, "We will actively cooperate with Suwon Messe and Suwon Convention Center to host diverse events and make greater efforts to ensure the revitalization of the local economy is realized."
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