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Osan City Holds 'Osan Areumdaro Brand Day'

Promotional poster for Osan Areumdaro Day (Photo: Osan City)
Promotional poster for Osan Areumdaro Day (Photo: Osan City)

[Suwon Ilbo = Reporter Seo Dong-young] Osan City will hold the 'Osan Areumdaro Brand Day' at Osan Areumdaro (formerly Culture Street) from the 8th through October 10th.

This event has been prepared to promote the commercial district that is being newly reborn as 'Osan Areumdaro' from 'Osan Culture Street' and to raise awareness of the new brand identity.

Prizes including specially made handmade bags, parasols, eco bags, and masks will be given based on the total amount of receipts from purchases at participating stores on Osan Areumdaro (formerly Culture Street).

Osan Areumdaro was selected in the final round of last year's 'Gyeonggi Province Hope Commercial District Project' competition with Osan City's commercial district revitalization plan featuring a 'beauty-specialized street' concept. Various projects including landscape improvement, merchant training, and events and promotional activities are currently underway.

A city official stated, "The difficulties of small business owners have become greater due to rapid changes in the distribution market and the spread of COVID-19," and added, "We will pursue diverse revitalization projects that leverage the characteristics of each commercial district to create opportunities to strengthen the competitiveness of offline local commercial areas."

For more details, search for 'Osan Areumdaro' on Instagram, Facebook, and Kakao Plus Friends.

Meanwhile, the city has been selected as a 'Gyeonggi Province Public Delivery App pilot area' and has begun developing a delivery app that can reduce the commission burden on small business owners. The city plans to pursue various local economic revitalization projects, including expanding the incentive payment rate for local currency Osaegsun to 10% through December.

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