Pyeongtaek City's SNS Promotion Earns 'Thumbs Up' from Advertising Experts

[Suwon Ilbo=Reporter Seo Dong-young] Pyeongtaek City received the Grand Prize in the SNS category at the '2019 Republic of Korea Metropolitan and Local Government Public Relations Awards' ceremony held on the 24th at the Korean Advertising Culture Hall in Sincheon-dong, Songpa-gu, Seoul.

The Korean Advertising and Public Relations Association, which organized the awards ceremony, selected six metropolitan and local government entities that conducted the most exemplary public relations and communication activities over the past year.

The Korean Advertising and Public Relations Association commended Pyeongtaek City for presenting a new direction in local government public relations.

Last year, Pyeongtaek City conducted more approachable local government promotion activities, including operating social media using the 'Pyeongtaek-i' character.

The city also produced a web entertainment program titled 'Bidamm Pyeongtaek' to promote Pyeongtaek's tourist attractions. Bidamm Pyeongtaek achieved 1.05 million views on YouTube and ranked first in the Naver Trend search index for the Gyeonggi Province region.

A city official stated, "Going forward, we will continue to discover content that citizens can enjoy and actively communicate with citizens to maintain effective city promotion."

Meanwhile, the Korean Advertising and Public Relations Association has, since its founding in 1998, discovered and awarded outstanding PR cases among national metropolitan entities. Since 2015, the organization has selected public relations awards annually to raise awareness of the importance of public communication and to improve the quality of PR for metropolitan and local government entities.