Gyeonggi Province and 31 Cities and Counties Promote Pork Consumption
Suwon NewsUpdated 2019.11.05 22:12
Published 2019.11.05 22:11
Updated 2019.11.05 22:12
'Video Conference of Municipal and County Vice Heads' to Discuss Pork Consumption Promotion MeasuresPromotion of pork excellence and safety, dissemination of pork cooking methods, menu planning at group meal facilities, etc.
[Suwon Ilbo=Park Noh-hun Reporter] Gyeonggi Province and 31 cities and counties in the province have launched a major pork consumption promotion campaign to ease the difficulties faced by pig farming households that are facing a crisis due to the spread of African Swine Fever (ASF).
On the 5th, the province held a 'Video Conference of Municipal and County Vice Heads' at the emergency situation room on the first floor of the Provincial Government Building's new wing, presided over by Kim Hee-gyeom, Executive Vice Governor, with department heads and 31 municipal and county vice heads (10 representatives) from within the province in attendance, to discuss measures to promote pork consumption.
Accordingly, the province and 31 cities and counties plan to actively promote the safety and excellence of pork through homepages and SNS, while also using educational programs at municipal and county community centers to teach various pork cooking methods, thereby inducing sustained consumption growth.
Additionally, the province has decided to actively pursue measures to include pork menu items in schools and municipal and county group meal facilities.
Executive Vice Governor Kim Hee-gyeom stated, "Following the ASF outbreak, pork consumption has decreased due to weakened consumer sentiment, and prices have fallen, which has increased the management burden on pig farming households," and asked for active cooperation in "creating an atmosphere that can increase pork consumption so that we can ease the difficulties of farming households and stabilize prices."
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