Hwaseong Urban Corporation formally implements public-interest advertising through Hwaseong Hope Bus

[Suwon Ilbo=Lee Min-jeong] Hwaseong Urban Corporation (President Han Byeong-hong, hereinafter HU Corporation) announced on the 20th that it has begun implementing a public-interest advertising project utilizing the 'Hwaseong Hope Bus' this month.

Through this initiative, Hwaseong City and its affiliated organizations can now effectively deliver city administration promotion that is secured with public interest and appropriateness.

As the first case of this public-interest advertising project, the Hwaseong Culture and Tourism Foundation is conducting promotional activities in the Dongtan area for the opera performance 'Love's Elixir' commemorating the launch of Hwaseong Special City this year, informing citizens of high-quality cultural performances and further highlighting the significance of the Hwaseong Special City launch.

HU Corporation, unlike private transportation companies, is expected to activate public-interest advertising projects utilizing public buses to provide city administration promotion and beneficial information to citizens, help citizens more easily access public information, and contribute to widely publicizing Hwaseong City's diverse policies and cultural events.

Yoon In-gi, Head of the Transportation Business Division at HU Corporation, stated "We are pleased to be able to provide meaningful information and benefits to citizens through the public bus public-interest advertising project" and added "We will do our best to communicate more closely with citizens through various public-interest campaigns and city administration promotion in the future."