Hwaseong City reveals world-class humanoid robot 'AMECA' for the first time in Korea at 'MARS 2025'

[Suwon Ilbo = Reporter Park Chan-hyuk] The world-class humanoid robot ‘AMECA’ will be revealed for the first time in Korea at ‘MARS 2025’ hosted by Hwaseong Special City.

‘MARS 2025’ to be held at Seoul COEX from the 18th to 20th of next month is a large-scale international event planned to present solutions for resolving urban issues and improving citizens' quality of life by leveraging AI (artificial intelligence) technology.

■ ‘AMECA’, First Domestic Reveal at 「MARS 2025」

AMECA is a world-class humanoid robot developed by Britain's robotics specialist company ‘Engineered Arts’. Based on advanced facial recognition technology and precision motor systems, it possesses outstanding expressive capabilities that can implement delicate facial expressions and emotions just like real people.

AMECA, first unveiled at the CES (International Electronics Exhibition) in 2022, garnered worldwide attention through natural interactions with visitors, earning praise as the ‘robot most resembling humans’. In particular, it has attracted even greater attention for its ability to engage in human-like interactions, including spontaneous conversations with humans as well as emotional expressions and humor.

Through continued AI advancement, AMECA has since evolved into a highly intelligent robot capable not only of fluently speaking multiple languages but also of creative abilities, continuously raising technical completeness.

Hwaseong City Achieves Success in Securing ‘AMECA’ Through ‘Planning Excellence’

The first-ever domestic recruitment of the world-class humanoid robot ‘AMECA’ is evaluated as a highly exceptional achievement at the local government level. The city has maintained close coordination with global enterprises and sustained communication from the early planning stages to secure AMECA.

In particular, the city clearly presented its vision of an AI-driven future city alongside the event's purpose and consistently persuaded the company, thereby earning the corporation's trust. As a result, AMECA's first official domestic unveiling was ultimately confirmed to be at 「MARS 2025」 hosted by the city. This case is evaluated as comprehensive proof of the city's strategic planning capability and recruitment competence.

At 「MARS 2025」, AMECA will directly communicate with visitors through exhibition programs and experience booths, showcasing the actual level of AI technology implementation. Visitors can go beyond simply viewing to directly converse with AMECA and vividly experience AI's evolution.

■ Amazon, Hyundai Motor, Kia, Shinsegae, LG U+ Confirm Participation in 「MARS 2025」

Meanwhile, 「MARS 2025」 will be held for four days from June 18-20 at Seoul COEX Hall C and Conference Hall with the theme of ‘Urban AI, Hwaseong Special City’. Through this event, Hwaseong Special City plans to establish the venue as an open-ended technology platform where visitors, domestic and international companies, and experts can communicate together and directly experience artificial intelligence technology.

「MARS 2025」 will be attended by some 50 domestic and international organizations and companies including Amazon, Hyundai Motor, Kia, Shinsegae, LG U+, and Kyung Hee University, with approximately 100 exhibition booths scheduled to operate.

The exhibition will be organized into five sectors: △Urban AI △Global AI △Robotics △Startups △Industry-Academia Cooperation, with each booth offering hands-on experiential content centered on technology demonstrations and practice. Alongside this, various programs including △MARS 2025 Forum △AI Talk Concert in MARS △MARS 2025 Conference △AI Industrial Technology Seminar will provide venues for exchange and collaboration among participants.

Participants will be able to directly experience cutting-edge technology at the 「MARS 2025」 venue and gauge future industry trends and directions through insights from domestic and international experts. It is anticipated that participants can explore not only practical information on AI technology but also new business opportunities and cooperation possibilities between companies.

■ Mayor Jeong Myeong-geun: "We Will Showcase Hwaseong's AI Capabilities at 「MARS 2025」"

Mayor Jeong stated, "Securing and presenting the world-class humanoid robot ‘AMECA’ for the first time in Korea at 「MARS 2025」 is a symbolic achievement demonstrating that Hwaseong City is a city that plans and leads the AI era," and added, "I hope that citizens and visitors will directly converse and empathize with AMECA while experiencing the progress of AI technology."

Mayor Jeong continued, "「MARS 2025」 is a stage that crystallizes the efforts and capabilities of Hwaseong City, which has taken a leading role in applying AI to administration and urban problem-solving," and added, "We request your great expectations and participation in 「MARS 2025」, which Hwaseong Special City has ambitiously prepared as an AI future city."