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World Now Hong Kong's Halloween Night "From Avatar Na'vi to Phishing Prevention Monsters"... Lan Kwai Fong Packed to the Brim

From 'Avatar' Na'vi to Jiangshi... Colorful Costumed Processions Fill the AlleysHong Kong Monetary Authority Also Dons Monster Mask for Unique "Phishing Prevention" CampaignPolice Control Flow with Barricades and One-Way Routes... Crowd Reaches Peak as Midnight Approaches

On the night of October 31st (local time), the Central district of Hong Kong Island was paralyzed by crowds eager to celebrate Halloween.

The main alleys stretching from Lan Kwai Fong to Soho were filled with citizens and tourists in a wide variety of costumes, while Hong Kong police took all-out measures to manage the crowds by controlling major roads, installing barricades, and directing one-way traffic flow.

The streets were truly a massive outdoor stage. Amid the Halloween festival atmosphere organized by the Hong Kong Tourism Board, long lines formed in front of participants dressed as the Na'vi from the movie 'Avatar' to take commemorative photos.

A diverse procession of costumes—from Spartan warriors in pairs complete with helmets and cloaks to prisoners and horror movie masks—filled the alleys, and the jiangshi costume worn in Qing Dynasty official robes elicited hearty laughs from passersby.

A unique promotional activity that took advantage of Central's characteristics as Hong Kong's financial hub also caught attention. Staff from the Hong Kong Monetary Authority (HKMA) appeared on-site wearing monster masks and launched a smishing and phishing prevention campaign under the slogan "Click any link and you'll get hit."

The Halloween night street event in the Central Lan Kwai Fong area is considered the district's largest nighttime festival of the year. An official on-site stated, "As midnight approached, the festive atmosphere and crowds reached their peak," conveying the heated energy of the event.

Hong Kong = Reporter Moon Keun-hwi

A jiangshi costume participant in Qing Dynasty official robes strikes a playful pose with citizens.
A jiangshi costume participant in Qing Dynasty official robes strikes a playful pose with citizens. /Hong Kong=Reporter Moon Keun-hwi
A participant in Sun Wukong costume and a police officer
A police officer adjusts a participant's Sun Wukong costume equipment that had slipped off. Even the Great Sage Equal to Heaven received police assistance on Halloween night. /Hong Kong=Reporter Moon Keun-hwi
HKMA phishing prevention campaign with monster masks
Staff from the Hong Kong Monetary Authority (HKMA) wearing monster masks conduct a Halloween phishing prevention campaign with the message "Click any link and you'll get hit." /Hong Kong=Reporter Moon Keun-hwi
On the night of October 31st, an alley in Hong Kong Central is packed with Halloween crowds.
On the night of October 31st, an alley in Hong Kong Central is packed with Halloween crowds. /Hong Kong=Reporter Moon Keun-hwi
A participant in 'Avatar' Na'vi costume takes commemorative photos with citizens.
A participant in 'Avatar' Na'vi costume takes commemorative photos with citizens. /Hong Kong=Reporter Moon Keun-hwi
Citizens look down from an overpass at the Hong Kong Central alleys packed with Halloween crowds.
Citizens look down from an overpass at the Hong Kong Central alleys packed with Halloween crowds. /Hong Kong=Reporter Moon Keun-hwi
Participants in Spartan warrior costumes complete with helmets pass through the alley.
Participants in Spartan warrior costumes complete with helmets pass through the alley. /Hong Kong=Reporter Moon Keun-hwi
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