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Hwaseong City Promotes 'Haetssal Dri' Certified Agricultural Products

Mayor Chae In-seok (left), who stepped forward to promote 'Haetssal Dri certified agricultural products' for the Chuseok holiday, is participating in a '10,000 won shopping experience'.<Photo courtesy of Hwaseong City> 2014.08.28

Hwaseong City has launched a promotional campaign for 'Haetssal Dri' certified Hwaseong agricultural products ahead of the Chuseok holiday.

Mayor Chae In-seok appeared on the social internet broadcast 'TV from Hwaseong' on the 27th, experiencing local food products including vegetables, fruits, and processed foods produced in the city, and directly participated in sales and promotion activities.

The promotional event, held at the Local Food Direct Store (10 Seobongsan-ro, Bongdam-eup), consisted of producer interviews, a '10,000 won shopping experience,' and remote video calls with producers ('Hwatong Shopping Show').

A store official said, "Since opening in April, approximately 1,000 consumers daily visit from nearby areas such as Hyangnam and Bongdam, as well as from more distant areas like Dongtan and Suwon." The official added, "The most popular agricultural products are fresh vegetables (leafy greens) that are harvested and sold on the same day as a principle, and processed foods such as rice cakes made from Hwaseong rice are also showing steady increases in sales."

Meanwhile, 'TV from Hwaseong,' which launched in February, provides various programs including daily news, city administration disclosures, Jebudo 24-hour webcam, and direct agricultural product sales. It can be viewed on PCs and smartphones (www.ihbs.go.kr).

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