Hwaseong City Strengthens Public Relations Capacity

Hwaseong City (Mayor Chae In-seok) is taking steps to raise awareness of the importance of public relations in determining policy success and to strengthen public relations capacity.

According to the city on the 20th, it conducted public relations capacity-building training for employees to enhance policy value through the cultivation of an active public relations mindset.

The training, aimed at strengthening public relations capacity through 'Finding PR in My Work' and educating participants on the necessity and effectiveness of public relations, proceeded with lectures by Kim Bong-gwang, CEO of Hi-Five Leadership Center, on 'Understanding the Meaning and Value of PR in My Work' and by Moon Hyung-jin, Executive Director of PR One, on 'Policy Marketing! See as Much as You Know.' The training received enthusiastic response from employees.

A city official stated, "For employees leading the increasingly developing Hwaseong City based on a budget of 1.2 trillion won, what is most necessary in relation to their work is the importance of public relations," and added, "We hope that through this training, all employees become individual PR ambassadors and further enhance the effectiveness of city administration public relations."