Mayor Lee Jae-jun of Suwon Special City Ranks 1st in 'K-Brand Index' Among Gyeonggi Province Municipal Leaders

[Suwon Ilbo=Reporter Jung Jun-sung] Mayor Lee Jae-jun of Suwon Special City has been selected as the first-place winner in the Gyeonggi Province municipal leaders category of the 'K-Brand Index,' a big data-based evaluation system developed by the Asia Brand Research Institute.

The K-Brand Index, which represents a flagship Korean brand, is an online big data-based evaluation system developed by the Asia Brand Research Institute in collaboration with research teams both domestically and internationally. It analyzes accumulated digital data from searches, content consumption, and positive and negative activities to diagnose public perception and response.

The Gyeonggi Province municipal leaders category of the K-Brand Index analyzed 2.868 million online big data entries from 31 basic municipal leaders in Gyeonggi Province over the month of July to calculate the rankings. The selection process is based on verification by advisory committees in respective fields, from candidate sampling to index selection.

Scores were calculated by applying weighted exclusion criteria for Trend, Media, Social, Positive, Negative, TA (Activation), Community, and AI indices. Mayor Lee Jae-jun of Suwon was selected as first place with a comprehensive score of 159 points. Second place was Mayor Park Seung-won of Gwangmyeong City, and third place was Mayor Choi Dae-ho of Anyang City.

An official from the Asia Brand Research Institute stated, "The K-Brand Index in the Gyeonggi Province basic municipal leaders category, announced for the first time since the June 3 local elections, is interpreted as a result of policy expectations and interest in administrative achievements being reflected in the big data." The official added, "Mayor Lee Jae-jun of Suwon's rise to first place appears to demonstrate high public interest and administrative leadership."

Established in April 2016, the Asia Brand Research Institute presents the 'Republic of Korea K-Brand Awards' annually based on big data evaluation figures for major companies and individuals.