Anseong City Surpasses 1 Billion Won in Hometown Love Donation Fund...Five Months Ahead of Last Year

[Suwon Ilbo=Kim Gap-dong] Anseong City announced on the 6th that it achieved a record-breaking fastest timeline, surpassing 1 billion won in cumulative donations for the Hometown Love Donation program this year.

This marks a five-month acceleration compared to last year, when 1 billion won was reached in late November when year-end settlement demand peaked. The achievement in early July demonstrates the stable settlement and expansion of the Hometown Love Donation program, reflecting donors' sustained interest and participation.

The city cited competitive return gift operations, expansion of donor-directed designated donation projects, and sustained event activities as key factors in this achievement.

The city operates diverse return gifts including the region's representative agricultural and livestock products. Through a return gift supplier council, it is advancing quality management, discovery of new return gifts, and joint promotion.

Additionally, this year the city newly identified three designated donation projects: △support for Type 1 diabetes △youth late-night safe return home support △stray animal adoption revitalization support. By allowing donors to directly select and participate in projects aligned with their interests, the city has contributed to spreading the donor consensus for the program.

Furthermore, the city operates diverse monthly events and promotional campaigns to raise awareness of the Hometown Love Donation program and accelerate recruitment of new donors.