Yeoju to Expand 'Tone-on-Tone Tourism' Initiative City-wide in Second Half

[Suwon Ilbo=Eom In-yong Reporter] Yeoju City, which has been ambitiously pursuing the '2026 Yeoju Tourism Tone-on-Tone' project since the beginning of this year, is expanding it city-wide in the second half and accelerating efforts to unify the city's image.

On the 17th, the city held the second collaborative meeting for '2026 Yeoju Tourism Tone-on-Tone' at the situation room on the 4th floor of City Hall, with 37 representatives from relevant departments and related organizations in attendance, reviewing first-half achievements and discussing expansion plans for the second half.

The 'Tone-on-Tone' project is a core implementation project being pursued consistently throughout the year to effectively promote Yeoju City's tourism brand, 'diverse Yeoju·colorful Yeoju'.

During the first half, designated colors have been continuously applied to major tourist attractions, festival banners, and promotional materials, yielding positive effects in enhancing visual unity of the city's image.

At this meeting, building on the successful establishment in the first half, the city reached consensus to swiftly expand the second-half designated theme colors—△Blue △Magenta △Orange—not only to tourism and festival promotional materials but also to administrative sectors overall, including internal reports and meeting documents.

In particular, this project will proceed without separate additional budget allocation, instead reflecting monthly theme colors through linkage with existing ongoing projects.

The Yeoju Sejong Cultural and Tourism Foundation, the nation's leading organization of its kind, shared 'mobile promotional items (umbrellas)' as a best practice case that garnered strong response in terms of encouraging actual tourist participation and creating scenic appeal.

Gwak Ho-young, Director of the City's Culture and Welfare Bureau, stated, "Since the first half, banners with tone-on-tone colors have been gradually expanding, showing visible results in enhancing the city's image unity," and added, "Continuous cooperation is needed so that this intention naturally spreads to the advertising industry and citizens."