Suwon Culture Foundation Wins Grand Prize in 2026 First Half Suwon Proactive Administration Excellence Showcase

[Suwon Ilbo=Reporter Lee Min-jeong] The Suwon Culture Foundation (CEO Kwak Do-yong) announced on the 7th that it won the grand prize in the collaborative organization category at the '2026 First Half Suwon Proactive Administration Excellence Showcase.'

The Suwon Culture Foundation's case selected for the grand prize is titled 'Rescued Tourism Facilities with 120,000 Won and 300,000 Views Through SNS Short-Form Content,' which documents how SNS short-form video content created through employee ideas without separate promotional budget or outsourced services achieved 300,000 views.

The core of this case is the transition from traditional promotional material-focused methods to short-form-based digital promotion in response to rising awareness of tourism facilities and changing tourism consumption trends centered on SNS.

In particular, even under circumstances of limited personnel and budget, employees directly handled content planning, filming, and editing to secure execution capability. Through this, existing content was expanded from approximately 6 pieces to 17 pieces, and through promotion utilizing SNS channels such as Instagram Reels and YouTube Shorts, approximately 300,000 or more views were achieved. Additionally, content was produced at a minimal cost of around 120,000 won, generating high promotional effectiveness relative to cost.

This case is being evaluated as a positive example in that it presents a low-cost, high-efficiency promotional model utilizing internal capabilities and demonstrates the possibility of digital transformation in public institution promotion.