Yeoju City Appoints Popular Character 'Pengsoo' as Promotional Ambassador

[Suwon Ilbo=Reporter Um In-yong] On the 29th, Yeoju City appointed 'Pengsoo,' a popular character beloved by the nation, as a promotional ambassador for Yeoju City.

Over the past three years, Pengsoo has consistently participated in the Yeoju Ceramic Festival, bringing great joy to Yeoju citizens. Based on this relationship, Pengsoo will now serve as an official promotional ambassador for Yeoju City.

This appointment was pursued as part of a promotional strategy to realize 'Yeoju, a Great Place to Raise Children,' a core campaign pledge of Mayor Lee Chung-woo of the 8th civilian-elected term.

'Yeoju, a Great Place to Raise Children' is the representative policy in the family and childcare sectors currently being pursued by the city centered on seven core projects, achieving a 93.3% pledge implementation rate and recording stable results.

The city plans to utilize Pengsoo's friendly and bright image to more effectively promote various childcare and family welfare policies that the city is prioritizing.

The city is currently expanding the 'Yeoju-style Daycare Centers' for fair and non-discriminatory childcare policies, and is also making efforts to designate and establish integrated and specialized daycare centers to improve childcare service levels for children with disabilities.

In addition, the city is providing quality childcare services, such as operating 24-hour public and private daycare centers near transit stations to resolve childcare blind spots for dual-income couples.

Furthermore, the city is implementing expanded support for infertility treatment surgeries and reduced fees for public postpartum care centers to vitalize childbirth incentive support, and is systematically strengthening support for home childcare and daycare centers through expanded projects at the Comprehensive Childcare Support Center.

Pengsoo will participate in campaigns and events promoting these policies and is expected to contribute to creating 'Yeoju where both children and parents are happy.'

It is expected to play an important role in communicating easily and empathetically to children and parents.

Mayor Lee Chung-woo stated, "I am very pleased to welcome Pengsoo, a longtime friend of the ceramic festival, as a promotional ambassador for Yeoju City," and added, "I hope that through Pengsoo's positive energy, the warm policies of 'Yeoju, a Great Place to Raise Children' will be widely conveyed to citizens, and furthermore, become an opportunity to promote Yeoju City's cultural capabilities."