Pyeongtaek City Receives Grand Prize at Korea Public Brand Awards

[Suwon Ilbo=Park Chan-hyuk Reporter] Pyeongtaek City received the Grand Prize in the 'Citizen Participation' category at the '3rd Korea Public Brand Awards' ceremony held on the 28th of last month at the Seoul Advertising Culture Hall.

The Korea Public Brand Awards is a recognition program hosted by the Korea Public Brand Promotion Institute (KAPB) and sponsored by the Ministry of Trade, Industry and Energy. It selects outstanding public brands that enhance public value and community spirit and presents awards across a total of 21 categories.

The excellence of citizen-participation content played a significant role in this award. Pyeongtaek City has been creating content featuring the city character 'Pyeongtaek-i' to communicate with citizens across various fields including childcare, sports, and culture. In particular, street performance videos (busking) that combined local landmarks with music from artists also garnered strong citizen participation and engagement.

A city official stated, "We have consistently worked to create approachable and friendly content that faithfully incorporates city policies based on citizen participation," and added, "Going forward, we will actively utilize online channels to strengthen communication with citizens and enhance our brand value."