Hwaseong City Corporation Operates 'Jeongjo Filial Piety Culture Festival Theme Bus'

[Suwon Ilbo=Reporter Lee Min-jung] Hwaseong City Corporation (President Han Byung-hong, hereinafter HU Corporation) will operate a 'Jeongjo Filial Piety Culture Festival Theme Bus' starting from the 24th to promote the '2025 Jeongjo Filial Piety Culture Festival and King Jeongjo's Royal Procession' event to be held from the 27th to 28th at Yungnyeongnung and Jeongjo Filial Piety Park.

This event is a representative cultural festival honoring the filial piety and love for people of King Jeongjo, the 22nd monarch of the Joseon Dynasty, and is a signature local cultural event of Hwaseong Special City.

In response, HU Corporation plans to enhance the festival's promotional effectiveness through theme bus operations utilizing public buses and strengthen citizen engagement and accessibility.

The theme bus will operate 2 vehicles on the H100 route (Dongtan 2nd Depot~Hyundai-Kia Research Institute) that passes through Yungnyeongnung and Jeongjo Filial Piety Park, with promotional text attached to the exterior of the vehicles so citizens can naturally access festival information in their daily lives.

Han Byung-hong, president of HU Corporation, said, "I hope that through this theme bus, citizens can easily learn about the event and visit the festival site in person," and added, "Going forward, we will continue to use public buses to deliver beneficial public information to citizens' lives and expand the corporation's public nature and social role."