Icheon City Promotes Customized PR Strategy Meetings Across All Departments

[Suwon Ilbo=Um In-yong Reporter] Icheon City announced on the 24th that it is promoting customized PR strategy meetings targeting all departments as it enters the third year of the 8th civilian-led administration, while concentrating all efforts on empathetic city administration PR aligned with citizens' perspectives.

The customized PR strategy meetings are characterized as Icheon City's own practical meetings that review major policies and pending issues by department and analyze and discover PR points to effectively communicate them to citizens, while presenting customized PR strategies tailored to different media types (press releases, SNS, new media, etc.) and departmental characteristics.

Kim Dong-ho, the city's Public Relations Director, said, "Through meetings with 28 departments across 7 divisions and offices to date, we have been implementing substantive PR measures such as △information provision through QR codes on banner text △follow-up interviews of corporate success cases △launching new webtoon, storytelling, and convenience store promotion corners targeting different generations △sending lifestyle-oriented integrity messages. We plan to expand these efforts to all departments going forward to complete a systematic PR strategy covering all areas of city administration."

In particular, the meetings will also listen to field voices from working-level staff regarding problems and improvements for the 108 pledges and 52 pending issues of the 8th civilian-led administration, dedicating efforts to promoting a culture of city administration PR.

The city plans to check and support departmental PR plans through these PR strategy meetings to ensure they are actually implemented, and through performance management systems to ensure that efforts do not stop at simple strategy establishment but lead to substantive PR activities that enhance policy effectiveness.

The city will continue effective city administration PR that discovers PR points reflecting each department's characteristics and disseminates them through various media including press releases, social media (SNS), video content, and online and offline promotion platforms to elicit citizen empathy and participation.

Mayor Kim Gyung-hee stated, "The ultimate goal of administration is for citizens to feel change," and added, "Through this meeting where all departments come together to consider and establish strategies, we will do our best to bring policy achievements closer to citizens' daily lives."