Yeoju City Concludes Business Agreement with Mega MGC Coffee

[Suwon Ilbo = Reporter Um In-yong] Yeoju City announced on the 20th that it has concluded a Memorandum of Understanding (MOU) with Anhouse Mega MGC Coffee to "successfully activate and promote Daewang-branded Yeoju Rice."

The signing ceremony took place on the morning of the 14th at Yeoju City Hall, attended by Lee Yong-chul, Director of the Economic and Environment Bureau of Yeoju City, Shin Bang-seop, Vice President of Mega MGC Coffee, and two Mega MGC Coffee franchise owners located in Yeoju City, among other representatives from both sides.

Through the agreement, both parties have pledged to cooperate on the following: ▲Co-developing and launching two menu items utilizing Daewang-branded Yeoju Rice ▲Enhancing awareness of "Daewang-branded Yeoju Rice" and expanding consumption ▲Conducting smooth promotional marketing of Yeoju Rice-based menu items through approximately 3,800 Mega MGC Coffee offline stores nationwide and online SNS channels.

The two new menu items being launched are: ▲"Crunch Nurungji Frappé" – a beverage featuring roasted rice grain (nurungji) made from Daewang-branded Yeoju Rice, topped with crispy nurungji on a sweet and savory frappé. ▲"Spicy Bibimbap Fist Bread" – a distinctive bread filled with spicy bibimbap containing Daewang-branded Yeoju Rice inside a savory triangular bread, offering consumers a unique culinary experience.

Shin Bang-seop, Vice President of Mega MGC Coffee, said, "I am pleased to provide customers with special flavors and experiences by utilizing Daewang-branded Yeoju Rice, which boasts the highest quality in the nation. Going forward, I am committed to becoming a company that contributes to local economic revitalization and fulfills corporate social responsibility through active community co-prosperity initiatives."

Lee Yong-chul, Director of the Economic and Environment Bureau, stated, "This agreement is an important step to promote the excellence of Yeoju Rice and create a new consumer culture together with Mega MGC Coffee, the nation's largest franchise brand popular among younger demographics. It will be a significant boost to Yeoju City's agriculture and local economic vitalization."