Yeoju Sejong Cultural Tourism Foundation and Banryeo Maru Sign MOU to Revitalize Yeoju Tourism

[Suwon Ilbo=Reporter Eom In-yong] The Yeoju Sejong Cultural Tourism Foundation (Director Lee Soon-yeol) and Banryeo Maru Yeoju (Center Director Park Hyun-jong) signed a memorandum of understanding (MOU) on the 4th to revitalize tourism in Yeoju City.

This agreement was pursued to develop tourism content by linking Yeoju's tourism resources with Banryeo Maru's specialized pet-related infrastructure and to attract tourists through joint marketing.

Accordingly, the two organizations plan to closely cooperate across all tourism and content business initiatives, including ▲joint promotion to revitalize Yeoju tourism ▲development and operation of tourism programs linked with Banryeo Maru ▲planning of pet-friendly tourism products.

Banryeo Maru is Gyeonggi Province's largest-scale pet-themed park located in Yeoju City, a complex cultural center equipped with various facilities including animal adoption spaces, counseling rooms, and cultural centers. With this agreement as an opportunity, Banryeo Maru will play a key role in creating a tourism model of co-prosperity with the local community by applying its content to the tourism sector.

Yeoju City has proclaimed 2025 as the 'inaugural year of tourism' and is accelerating the development and expansion of diverse tourism content. The cooperation with Banryeo Maru is part of this initiative and is drawing attention as a strategic attempt to broaden the scope of Yeoju tourism through pet-friendly tourism content.

Meanwhile, the Yeoju Sejong Cultural Tourism Foundation successfully operated a pilot project for 'pet-accompanied tourism' in partnership with Banryeo Maru last year. Through day-trip 'Daengdaeng Day Tour' and stay-type 'Daengdaeng Camping' programs, it has planned for tourists and their dogs to experience Yeoju's nature and culture together. The programs have garnered significant response with locally-reflective content including production of pet-exclusive ceramic containers and walking etiquette education.

Lee Soon-yeol, director of the Yeoju Sejong Cultural Tourism Foundation, said, "Yeoju is a city with abundant natural scenery and tourism resources, offering an environment optimized for travels with pets. As traveling with pets has now become part of daily life, we will further expand Yeoju's charm through new content that fuses tourism and pet culture."