Namyangju City Officially Launches Dasan Jeong Yak-yong Brand Committee

[Suwon Ilbo=Eom In-yong] Namyangju City held an appointment ceremony for the Dasan Jeong Yak-yong Brand Committee on the 29th at Yeoyudang on the 2nd floor of City Hall and officially appointed 20 committee members.

The city launched the committee based on a public-private cooperation system to modernly inherit the spirit of scholar Jeong Yak-yong and disseminate it as a city brand.

The committee was composed of city council members, university professors, and experts in relevant fields to establish effective policies and drive projects. It operates under three divisions: △Culture, Education, Tourism, and Sports △Economy, Environment, Construction, and Transportation △External Cooperation and Civic Participation.

Today's appointment ceremony marks the first step in systematically promoting brand projects following the enactment of an ordinance on enhancing the value of the Dasan Jeong Yak-yong brand.

The appointment ceremony was attended by a total of 27 people, including Mayor Ju Gwang-deok of Namyangju City, brand committee members, and officials from the symbolic monument production company. The program included conferring appointment certificates, electing the committee chair and vice chair, organizing divisional committees, and presenting an interim report on the Dasan Jeong Yak-yong symbolic monument production and installation project.

In the interim report presented on the day, it was reported that the portrait coloring process was 80% complete and the statue production process was 50% complete. The portrait and statue are scheduled to be unveiled to citizens through an enshrinement and unveiling ceremony on June 14.

Meanwhile, the city will establish a 2024 implementation plan for the Dasan Jeong Yak-yong brand and promote full-scale brand projects by investing 41.8 billion won across 88 projects. Representative projects include △rebranding Jeong Yak-yong daycare centers △creating Jeong Yak-yong parks and gardens △operating Yeoyudang Citizen University, with plans to naturally disseminate the spirit of Dasan in everyday life.

Mayor Ju Gwang-deok said, "The Dasan Jeong Yak-yong brand still has a long way to go, but I hope this first step we are taking together with you committee members will lead to a powerful leap for the brand," and "I will dedicate utmost care to each project so that the Dasan brand becomes a source of pride for citizens and the identity of the city, and further grows into a globally recognized brand beyond Namyangju."