Namyangju City Launches Full Initiative to Develop 'Dasan Jeong Yak-yong Brand Power City'

[Suwon Ilbo=Reporter Eom In-yong] Namyangju City announced on the 8th that it has finalized the '2025 Dasan Jeong Yak-yong Brand Detailed Implementation Plan' and will invest a total of 41.8 billion won to begin full-scale implementation.

The city's policy is to strengthen urban brand competitiveness based on the brand vision and four major strategies (development, support, reinforcement, and institutionalization) encompassing 88 detailed projects in total.

First, in the brand development sector, the city will discover brand assets that enhance the value of Dasan Jeong Yak-yong and develop campaigns, goods, and content so citizens can encounter the brand in their daily lives.

Brand support focuses on disseminating the brand across education, welfare, culture, and administration linked to eighth popular election promises. To this end, the city plans to implement projects linked to sector-specific promise projects such as △An education city filled with learning △A welfare city of happiness and warmth △A healthy healing culture city △An administration city centered on citizens, thereby creating brand value that citizens can experience.

In addition, as a brand reinforcement strategy, the city will activate the brand committee, establish networks, hold brand capacity-building forums and results-sharing meetings, thereby reorganizing the brand management system and laying the foundation for sustainable development.

Furthermore, based on ordinances established to ensure systematic management and sustainability of brand projects, the city will appoint new members to the brand committee. The brand committee will establish brand policies, evaluate outcomes, and reflect citizen opinions to ensure consistency and sustainability of brand projects.

Park Sun-young, Director of Culture and Tourism, stated, "The establishment of this Dasan Jeong Yak-yong brand detailed implementation plan has created a system to disseminate brand value across all city administration," and added, "We will continue to cooperate with each department to thoroughly implement detailed projects and make efforts to create a city with brand power."